Consultancy

Tech Go-to-Market (GTM) Strategy

GTM strategy: from market research to product-market fit

At nuom, we know that launching a new tech product, especially in healthcare or SaaS, is about more than just having a great idea. It’s about understanding people, navigating complexity, and building trust from day one.

From finding product–market fit to launch campaigns and scale-up strategy, our Tech Go-to-Market (GTM) Strategy offering helps you confidently take digital health products to market with clear positioning, traction plans, and regulatory readiness — all within the scope of expert Healthcare Technology Consultancy.

Book your consultation
Three people looking at a collection of post-it notes on a wall, one person is pointing at the wall

Our offering

Product-market validation

We help you validate product ideas, align solutions with market needs, and ensure your innovation drives meaningful customer adoption — a vital step in any successful Tech Go-to-Market (GTM) Strategy for healthcare.

Growth strategies for HealthTech

Our strategies, built on decades of Healthcare Technology Consultancy experience, empower HealthTech organisations to scale effectively, leveraging insights to unlock opportunities and accelerate sustainable growth.

Launch campaign planning

We design impactful launch campaigns that align with your Tech Go-to-Market (GTM) Strategy, combining clear messaging, targeted channels, and regulatory considerations to maximise awareness and success in the healthtech space.

Why nuom

Why choose nuom for your Go-to-Market Strategy?

Human-centered

We put people first, designing strategies that resonate with real users and stakeholders.

Integrity-driven

Our advice is always transparent, honest, and grounded in what’s right for your business and your customers.

Expert & collaborative

You get a dedicated team of GTM specialists, regulatory experts, and market researchers working alongside you.

Impact-focused

We measure success by your ability to launch, scale, and make a meaningful difference in healthcare or SaaS.

Case studies

If you're a founder like me who received funding, or if you're a decision-maker at your company who needs a forward thinking, technical solution that's product or research based, then nuom are the partner for you.

Smiling Will Mellors-Blair
Will Mellors-Blair

Mindora AI

Get to know our CEO & founder, Martin

Our history

17 years of innovation

We’re a problem-solving agency.

Over the years we’ve helped pharma and healthcare companies design, build, and launch human-centred products. We now also solve nationwide problems for the NHS, through full discovery phase services and insight-led design.

Contact us

Ready to launch? Connect with nuom’s GTM experts

Whether you’re a startup navigating regulatory complexity or a product manager seeking market validation, nuom is here to help you launch with clarity and confidence

Book your consultation
nuom
Typically replies in a few hours
nuom
Hi there!
How can we help you today?
Start Whatsapp Chat
WhatsApp icon